The Business & Pleasure of Sports

<< Previous entry: Miami Dolphins must prove prognosticators wrong to spur ticket sales

>> Next entry: Can Marlins get SpongeBob out? Video game mixes major-leaguers with cartoon favorites

Orlando Magic's Dwight Howard stuffs on giraffe to boost sneaker sales

Dwight Howard has attained the status of without peer among centers in the NBA. It seems the Orlando Magic star had to go all the way to Japan to find a worthy adversary: a 12-foot giraffe.

What, Godzilla was away on holiday?

Howard, on tour to promote his line of Adidas Original sneakers, put on a show at the Roppongi Hills Mall in Tokyo, slamming one through a hoop affixed to the upper neck of a giant toy giraffe. Stationed near a regulation-height rim, the giraffe’s hoop appears at least 11 feet high.

After teasing with a couple of aborted attempts, he easily threw it down to the delight of a young, potentially sneaker-buying crowd.

Adidas couldn’t have created more effective advertising. The video has been quickly making the rounds on YouTube and other sites.

Categories: NBA (139)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!