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Billy The Marlin returns in wild array of colors


Billy-back-front.jpg

Billy The Marlin is back with a new look. And it’s, ah, quite bizarre.

If South Florida’s favorite 8-foot fish didn’t frighten young children with that prominent sword-like bill, wait until they get a look at this multicolored monster bearing down on them.

As expected, Billy reflects the team’s new look and colors blue, red-orange, yellow and black.

The blue replacing the former teal on his head is more natural, but the red-orange stripe on the bill makes him look like he bumped into wet paint. And the tri-colored fin and pajama pants would be a nightmare on Sesame Street.

“The new look of Billy perfectly complements the new look of the Miami Marlins,” said Sean Flynn, Marlins senior vice president of marketing. “By utilizing the same color scheme, which represents Miami and its diverse cultural and geographical mix, we are confident fans will embrace Billy’s new style. Just as they have embraced our new brand by buying Miami Marlins tickets and merchandise at record-breaking numbers.”

Billy, who has been ranked among the top 10 sports mascots, once lost his head in a famous Opening Day parachute drop gone awry. Wonder if he’ll want to hide it now.

And what will the other mascots think?

The new Billy will be making his first appearance in Japan as part of the Marlins’ fourth visit to U.S. military personnel stationed overseas. The Marlins organization is set to visit U.S. troops stationed in Japan, Guam and Hawaii from Dec, 1 – 15.

Photos: Courtesy Miami Marlins

Categories: Miami Marlins (32)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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