Building brand value will be the mantra Thursday at the Miami Dolphins Business Alliance at Sun Life Stadium.
Featured speaker Bruce Turkel will discuss strategies he has used in helping a number of Fortune 500 companies elevate their brand over the past quarter century.
Dolphins coach Joe Philbin, general manager Jeff Ireland and CEO Mike Dee will also make appearances, the first of four trade shows hosted by the team this year.
The objective is to bring together business leaders, corporate partners, vendors/suppliers, suite holders, club seat and season ticket holders to create meaningful introductions and connections to positively impact their respective businesses.
The events is 3 to 8 p.m. on the club level at the stadium. There will be more than 70 booths, several speakers, music and appearances by Dolphins players, alumni, cheerleaders and front office personnel.
Tickets are complementary for Dolphins season-ticket holders, $10 for non-members. Visit the Dolphins web site for details.