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Linsanity evident in ticket prices for Heat-Knicks on Thursday


Interested in witnessing South Florida’s only brush with Linsanity during this regular season, be prepared to pay prices approaching playoff caliber.

“We’re not yet there. I imagine if things continue at this pretty fervent pace over the next couple of weeks we could get there. It’s not quite in that same realm because there’s less implications, there’s less at stake,” said Joellen Ferrer, a spokesperson for ticket reseller StubHub.com, but she added, “All these games surrounding the Knicks are starting to volt up to some of the top NBA events of the season thus far.”

Prices on StubHub.com are about twice what would have been expected pre-Linsanity, Ferrer said.

A visit to Miami by the Knicks is usually an attraction due to the numerous New York fans in South Florida. The Jeremy Lin phenomenon fueling the Knicks’ recent victory spree has amped up demand and prices for Thursday’s Heat-Knicks game. It will be the first Knicks appearance at AmericanAirlines Arena since Lin became a starter and became a world-wide sensation, and it will be the last during this compacted regular season.

As of late Monday, there were a few scattered 400-level tickets remaining on the Heat’s website. They were selling for $141.75. By contrast, there were some lower-level seats available for Tuesday’s Heat-Kings game for less than $100. Individual-game tickets vary depending on the opponent and demand for the game, and can change up to game day.

The secondary market was also reflective of playoff-like fervor for Lin’s first encounter with D-Wade, LeBron and Co. More than 1,000 tickets listed on StubHub.com were ranging from $123 for balcony baseline (corner of the 300 level was $125) to $971 for Row 17 in a lower-level section on the baseline.

“It’s a very much of a day-to-day play in the sense that tickets prices are constantly fluctuating depending on what happens,” she said. “Depending on what happens [Monday night] against the Nets, as well as leading into the game in Miami, we’ll certainly see prices go up and down.”

Resale prices were trending higher on the Heat’s TicketExchange, where 300 level seats were listed at $172.50. A midcourt seat in Row 4 could be had for $2,875.

The average market price for the Knicks-Heat game has skyrocketed from $235 on the first day of Lin’s breakout game to $369 now, according to FanSnap.com, a comparison shopping site for tickets. Meanwhile, available tickets on the open market have plummeted from 9,100 to 2,100 as sales have accelerated and many sellers have taken their tickets off the market since they now consider this a “can't miss” game, said Mike Janes, general manager of event ticketing for FanSnap.

“It is interesting to see that despite the hype, Heat fans didn't really believe -- based on their wallets -- until Feb 16, six days after Knicks fans started digging deep,” Janes said. “The lowest price tickets for this game we can find after searching over 50 Internet ticket sites right now is $104.”

According to Ferrer, the turning point that sent prices soaring for Knicks tickets was when Lin hit the 3-pointer at the buzzer to beat the Raptors on Valentine’s night.

“There was more of a curiosity factor for the first five games. That [winning shot] was the moment fans started to see him in the same light as proven players like LeBron, etc.,” Ferrer said. “For the first five games we saw pretty similar trends where demand was up, more people were buying tickets. But interestingly enough, prices didn’t actually rise.”

That is reflected in the chart below, showing how prices for the Heat-Knicks game has skyrocketed since Lin hit that magical shot.

Janes pointed out that it may be cheaper to see Lin during All-Star Weekend in Orlando than Thursday in Miami. The average ticket for the NBA Rising Stars Challenge is $145, with prices starting at $54. But that could change.

heat-knicks-chart.JPG

Chart: Courtesy FanSnap.com

Categories: Miami Heat (174)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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