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Rose, Bulls top NBA merchandise sales; James, Heat rank 4th

NBA merchandising has taken a bullish turn with the Chicago Bulls and star point guard Derrick Rose ranked No. 1 in sales of team merchandise and jersey sales, respectively.

The Miami Heat and LeBron James rank fourth in both categories, bases on sales at and the NBA Store on Fifth Avenue from April 2011 to present. Dwyane Wade is sixth in jersey sales. The other member of the Heat’s Big Three, Chris Bosh, is not among the top 15.

New York Knicks sensation Jeremy Lin, whose jersey rocketed to No.1 at the height of Lin-sanity in February and March, is now No.2. Lin has been sidelined with a knee injury and is questionable for the playoffs.

Rose, whose jersey was No. 5 last year when he won the MVP award, attained No. 1 on the jersey list for the first time in his career and helped the Bulls reclaim the top overall spot in team merchandise sales for the first time since April 2001. The Lakers were No. 1 in team merchandise since the end of the 2008 season.

The Lakers’ Kobe Bryant, who has topped the jersey list six times, is No. 3. James has twice been No. 1.

Additional highlights:

The Mavericks’ first NBA championship resulted in the team and Finals MVP Dirk Nowitzki (No. 7) both joining the top jersey and team merchandise list (No.5) for the first time since 2008.

The Los Angeles Clippers have two players on the list - Blake Griffin (No. 9) and Chris Paul (No. 15) – for the first time since April 2002 with Darius Miles (No. 7) and Lamar Odom (No. 8).

Most Popular NBA Jerseys
1. Derrick Rose, Chicago Bulls
2. Jeremy Lin, New York Knicks*
3. Kobe Bryant, Los Angeles Lakers
4. LeBron James, Miami Heat
5. Carmelo Anthony, New York Knicks
6. Dwyane Wade, Miami Heat
7. Dirk Nowitzki, Dallas Mavericks*
8. Kevin Durant, Oklahoma City Thunder
9. Blake Griffin, Los Angeles Clippers
10. Rajon Rondo, Boston Celtics
11. Amar’e Stoudemire, New York Knicks
12. Ray Allen, Boston Celtics
13. Paul Pierce, Boston Celtics
14. Dwight Howard, Orlando Magic
15. Chris Paul, Los Angeles Clippers*

Most popular team merchandise

1. Bulls
2. Knicks
3. Lakers
4. Heat
6. Celtics
7. Thunder
8. Clippers
9. Nuggets
10. Magic

* Not on last year's list

Historical Top NBA Jerseys from end of season:

2012 – Derrick Rose, Chicago Bulls
2011 – LeBron James, Miami Heat
2010 – Kobe Bryant, Los Angeles Lakers
2009 – Kobe Bryant, Los Angeles Lakers
2008 – Kevin Garnett, Boston Celtics
2007 – Kobe Bryant, Los Angeles Lakers
2006 – Dwyane Wade, Miami Heat
2005 – Shaquille O’Neal, Miami Heat
2004 – LeBron James, Cleveland Cavaliers
2003 – Kobe Bryant, Los Angeles Lakers
2002 – Kobe Bryant, Los Angeles Lakers
2001 – Kobe Bryant, Los Angeles Lakers

Categories: NBA (139)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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