Bacardi's Mo-Heat-O helps fans get in spirit of Game 7
Game 7 of the Eastern Conference Finals presents a challenge to Miami Heat fans as well as the team.
Bacardi, a major sponsor of the Heat, has a special recipe for fans to fuel up and get in the spirit of the showdown finale with the Celtics.
Voila, the Mo-Heat-O.
Here are the ingredients of the spicy concoction:
Bacardi Gold Rum Infused with Red Chile
Strawberries
Thai Basil
Fresh Lime
MARTINI Prosecco
Cheers! If all goes well, LeBron and Co. can join in the post-game toast.
Bacardi has been one of the Heat’s most visible sponsors, more so since the NBA changed its policy to allow liquor advertising signage at courtside in 2009. The Heat was the first team to take advantage of the lifting of the 18-year ban, according to the SportsBusiness Journal.
When Bacardi signed a seven-year renewal with the Heat in 2008, the agreement reportedly contained a provisional agreement boosting the seven-figure deal by an additional 10 percent if courtside advertising was permitted. The NBA subsequently changed its rules to allow for camera-visible liquor ads provided they contain a message promoting socially responsible drinking.
Bacardi has displayed signage at Heat games for its Grey Goose, Dewar’s and Bacardi brands. Its ads have also been prominent on the Miami Media Mesh outdoor LED system on the facade of the AmericanAirlines Arena. The Bermuda-based spirits company has been primary sponsor of recent Heat road rallies and viewing parties.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
