The Business & Pleasure of Sports

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Heat championship gear selling fast online, including out of state

Heat championship merchandise has been a hot commodity, and demand is extending well beyond South Florida.

In the first 12 hours following the Heat’s victory Thursday in Game 5, sales of NBA merchandise equaled nearly all of last year’s total sales in the first 24 hours following the Dallas Mavericks’ championship, according to Fanatics, a licensed retailer of sports merchandise.

A spokesman for Fanatics said early sales are the strongest in years for NBA championships gear on the e-commerce sites it powers, including, and

By the end of Friday, revenues from merchandise sales were expected to surpass seven figures, exceeding sales following the L.A. Lakers’ championship in 2010.

Interestingly, about 70 percent of orders are being shipped outside of Florida, which belies the common belief that most of the country was against the Heat.

Categories: Miami Heat (180)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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