There will only be 10 players on the court at a time in the NBA Finals, but millions will be actively involved in the games through social media as the Heat and Thunder vie for the championship.
Kenneth Wisnefski, social media expert and founder and CEO of WebiMax, expects activity during the Finals to smash the record for Twitter chatter for a major sporting event. That was set during the New York Giants’ victory in the Super Bowl at 10,200 tweets per second.
Wisnefski believes interest in the showdown between LeBron James and Kevin Durant will play a large part in topping that.
“I expect the NBA Finals to shatter this record and peak at 20,000 tweets per second in large part due to the battle between James and Durant,” Wisnefski said, adding, “social media has built tremendous momentum entering this year’s Finals with more fans and athletes moving the conversion online.”
The NBA Facebook fan page has more than 13 million “likes” which is significantly more than the NFL (5.6 million), NHL (2.4 million), and NFL (1.3 million), combined, Wisnefski noted.
The NBA will be posting behind-the-scenes photos and videos to cultivate this audience.
The NBA has 11 international Facebook pages and 14 international NBA.com sites offering customized in-language content in markets such as Italy, the Philippines, Brazil, Africa, and India.
The NBA has official accounts on Facebook, Twitter, YouTube, Pinterest, Tumblr, Google+, Sina Weibo and Tencent QQ. According to a league source, approximately 50 percent of its followers on Facebook, Twitter and YouTube are international.