As tough as he was on the football field, Jason Taylor was always more style than grit. The former Miami Dolphin is expanding that image in retirement with a new collection of limited edition watches for Hollywood-based Invicta.
Taylor not only endorses the timepieces, he helped shape their design, said Eyal Lalo, CEO of Invicta. “Design meetings took place at the Invicta headquarters with Jason giving his direct requests and visions to every single watch in the collection. Designs were modified and finally approved by Jason,” Lalo said.
The watches, retailing from $300 to $1,500, will be available beginning in December at Amazon.com, Zales and the Invicta stores at the Boca Raton Town Center and in Miami.
All watches from the JT for Invicta collection will be numbered as limited editions. They will ship in a custom-designed white impact collector case, include a certificate of authenticity and come with a five-year warranty.
There are 24 models in the initial collection, and more are in the works, Lalo said. View the catalog online here.
"As a watch enthusiast and collector, I am excited to be partnering with Invicta on the development and launch of my collection of watches," Taylor said in a statement. "Eyal and his team are setting the new standard for quality, style and creativity. I look forward to collaborating and designing a collection that personifies my lifestyle while capturing the essence of the Invicta brand and desires of its loyal collectors.”
The video is behind the scenes of Taylor's promotional photo shoot for Invicta.