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Jason Taylor has some watches to sell you

As tough as he was on the football field, Jason Taylor was always more style than grit. The former Miami Dolphin is expanding that image in retirement with a new collection of limited edition watches for Hollywood-based Invicta.

Taylor not only endorses the timepieces, he helped shape their design, said Eyal Lalo, CEO of Invicta. “Design meetings took place at the Invicta headquarters with Jason giving his direct requests and visions to every single watch in the collection. Designs were modified and finally approved by Jason,” Lalo said.

The watches, retailing from $300 to $1,500, will be available beginning in December at, Zales and the Invicta stores at the Boca Raton Town Center and in Miami.

JT-watch2.jpgAll watches from the JT for Invicta collection will be numbered as limited editions. They will ship in a custom-designed white impact collector case, include a certificate of authenticity and come with a five-year warranty.

There are 24 models in the initial collection, and more are in the works, Lalo said. View the catalog online here.

"As a watch enthusiast and collector, I am excited to be partnering with Invicta on the development and launch of my collection of watches," Taylor said in a statement. "Eyal and his team are setting the new standard for quality, style and creativity. I look forward to collaborating and designing a collection that personifies my lifestyle while capturing the essence of the Invicta brand and desires of its loyal collectors.”

The video is behind the scenes of Taylor's promotional photo shoot for Invicta.

Categories: Miami Dolphins (194)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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