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Hunter-Reay extends sponsorship deal with DHL


Ryan-Hunter Reay delivered the IZOD IndyCar Series championship this year to Andretti Autosport and his sponsors.

Among the rewards, the Fort Lauderdale driver and the Andretti team received a multi-year sponsorship extension from DHL. The world-wide delivery firm, a partial sponsor of Hunter-Reay’s car the past two seasons, will become the full primary sponsor of the car Hunter-Reay will drive next year.

The new No. 1 DHL Chevrolet that he will he begin defense of his title at the Grand Prix of St. Petersburg on March 24, was unveiled Wednesday in Indianapolis.

“When Ryan wins we get so many more brand impressions. So it’s wonderful to see our brand so positively connected with speed and reliability, things that our brand stands for,” Christine Nashick, Vice President of Marketing for DHL Express, said during a recent celebration of Hunter-Reay’s championship at DHL’s North America headquarters in Plantation. “It’s absolutely beyond our expectations. Not that we doubted that Ryan could do it.”

Hunter-Reay, who grew up in Boca Raton and graduated from Cardinal Gibbons, is the first American to win the IndyCar series title since 2006. He won four races this season on the way to claiming the $1 million prize for the championship. Fort Lauderdale recently held a day in his honor.

"As a global industry leader, DHL is a brand that we are proud to have in our organization. We look forward to many more wins together,” said John Lopes, Chief Marketing Officer, Andretti Autosport.

Elements of sponsorship continue in 2013 with DHL image and advertising rights as well as VIP hospitality platforms for DHL customers at races in major U.S., Canadian, Asian and Latin American markets.

“Andretti, like DHL, is recognized worldwide as a high performance brand, known for its speed, reliability and the dedication of its team. We look forward to a continuing successful partnership together and an exciting racing season ahead,” Nashick said Wednesday in a statement.

Photo: Ryan Hunter-Reay's new DHL Chevrolet was unveiled Wednesday in Indianapolis. (Courtesy Andretti Motorsports)

Categories: Auto Racing (43)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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