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Category: Golf (4)

October 2, 2009

South Florida teams, events create 10-event Super Pass

In a highly unusual collaboration, 10 South Florida sports teams and events have banded together to sell a package of tickets to 10 different sporting events that saves fans $150 to $550.

The South Florida Super Pass, being sold in limited numbers through Oct. 30, costs $330 for regular seats and $1,125 for premium seats to see the region’s four pro sports teams, NASCAR finale at Homestead-Miami Speedway, horse racing at Calder and Gulfstream, soccer, and attend the Sony Ericsson Open tennis tournament and the World Golf Championship event at Doral.

Getting all the teams and events to agree wasn’t simple. But Aaron Davidson, chairman of the sports committee of the Greater Miami Chamber of Commerce, which is selling the ticket, said everyone saw the benefit.

“The economy probably helped. Our South Florida sports market is a challenging one in general,” said Davidson, who is also president of Miami FC soccer team. “Everyone realizes we’ve got to promote our South Florida sports. I hope this joint initiative is the first of many.”

The Super Pass can be purchased at sportssuperpass.com.

Each event works differently and the revenue is shared based on the team or event’s cost, Davidson said.

The Miami Dolphins, for example, are providing a 400 level seat with a food voucher or a Hall of Champions suite seat with food and beverage to the Dec. 27 game against the Houston Texans. The Florida Panthers are offering a goal zone ticket or an ADT Club ticket with food and beverage to any home game this season. Homestead-Miami Speedway is offering a reserved grandstand or Speedway Club seat to the Nov. 22 NASCAR finale.

The idea is to give fans a discount and encourage them to attend an event they might not have considered. Other teams and events have teamed up to sell a joint ticket, but those partnerships typically involve two events or teams. For example, the World Golf Championship and Sony Ericsson Open sold a joint ticket that allowed fans to attend both events, when their schedules overlapped in 2007. This summer, the Cleveland Browns and Indians sold a suite package together that included two Indians games and one Browns game.

Bill Sutton, associate director of the DeVos Sport Business Management Program at the University of Central Florida, applauded the South Florida ticket plan, which he compared to an entertainment book of vouchers and discounts.

“It makes sense,” Sutton said. “It’s one of the hardest hit regions by the economy ... It gives people value and a sampling opportunity.”

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May 14, 2009

Dolphins-logoed golf bags now available

NFL_Carry_bag_AFC_Dolphins-.jpgWilson Sporting Goods has produced the official football of the NFL since 1941. Now you can buy Wilson golf bags in NFL team colors featuring team logos.

The bags come in cart and carry versions and are selling for $199.99 and $159.99 respectively. They’re available for all 32 NFL teams.

“As a nearly century-old American brand, Wilson Sporting Goods Co. has a rich history in both football and golf and a strong connection to fans across the sports spectrum,” Wilson Golf General Manager Tim Clarke said in a statement. “The partnership of Wilson Golf and the NFL is a natural fit and we’re thrilled to offer the official logoed bag to devoted NFL fans.”

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February 18, 2009

Stanford Financial’s local sponsorships include Heat, tennis, golf, polo

It’s unclear what effect the Securities and Exchange Commission charging R. Allen Stanford with fraud this week will have on the dozens of sports sponsorships held by Stanford Financial Group, including several prominent ones in South Florida.

Stanford Financial’s name covers the VIP lobby at AmericanAirlines Arena in Miami. It’s the title sponsor of the No. 1 field at the International Polo Club of Palm Beach and one of the host sponsors at the Sony Ericsson Open tennis tournament on Key Biscayne. The company has sponsor relationships with prominent golfers, including Vijay Singh, Camilo Villegas and Boca Raton’s Morgan Pressel.

The SEC’s complaint alleges Stanford was involved in an $8 billion scheme centered on certificates of deposits that promised unusually high rates. The SEC froze the assets of Houston-based Stanford Group Co.; Stanford Capital Management, also of Houston; and Antigua-based Stanford International Bank.

It doesn’t appear that Stanford Financial Group, which is the arm of the company with the sports sponsorships, is a target of the current investigation, but that doesn’t mean those sponsorships aren’t in potential danger. Team and sporting event officials contacted said it’s too early to say, and they’re waiting to learn more, too.

The Heat is believed to have a multi-year deal with Stanford Financial at AmericanAirlines Arena. For now, it appears the entrance lobby the company sponsors will continue to bear Stanford’s name. Eric Woolworth, Heat president of business operations, said: “We don’t know anything, therefore it would be inappropriate to comment.”

At the International Polo Club of Palm Beach, Stanford has been a sponsor of “Stanford Field” for three years and recently renewed for another three years, starting this year. “They paid up through this season, 2009, which ends in April,” said John A. Wash, president of club operations.

“Just as things progress in the news, we’re watching it closely,” Wash said. “We have sponsors come and go all the time. We hate to see this situation happen. We’re waiting to see how it all plays out.”

But Wash assured “polo will continue.”

He said sports don’t have control over corporations’ business operations. He reminded that the Houston Astros ballpark was originally known as Enron Field, until the Enron collapsed and it’s now known as Minute Maid Park.

At Crandon Park Tennis Center on Key Biscayne, Stanford Financial is now in its fifth year as a “host” sponsor for the Sony Ericsson Open. The company has court signage, display booths, a hospitality suite.

Tournament Director Adam Barrett said he isn’t sure what the SEC investigation will mean for the sponsorship, which runs another two or three more years.

“We hope it means very little, not as much for the tournament, but for anyone who has investment dollars with Stanford,” Barrett said adding the tournament will not be dramatically affected should Stanford’s contract end early.

“There’s not much we can do about it, we can’t really control the outcome of it,” Barrett said. “It’s more about you hope it’s not true, not because of our sponsorship, but because as a country, we can’t use another major fraud or fallout from our financial sector. That’s the bigger picture than our tennis balls going over a net.”

Stay tuned…

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January 29, 2009

Doral golf event teams up with charities

The World Golf Championships-CA Championship officially kicked off its Tickets Fore Charity program today.

The program is already under way. The golf tournament, scheduled at Doral Golf Resort & Spa March 9-15, is offering charities a chance to sell reduced price weekly and daily grounds passes and weekly clubhouse passes as a way to benefit their charities. The proceeds from the sales will be split with 75 percent going to the charity and 25 percent to The First Tee, the World Golf Foundation’s charity aimed at providing golf facilities and education for young people.

So, the program helps in two ways: discounted tickets and dollars for charity, both of which are welcome during the recession.

“In these tough economic times, the CA Championship is more committed than ever to assisting local organizations with their fundraising efforts,” WGC CA Championship Executive Director Eddie Carbone said in a statement. “We’d like to invite charities throughout South Florida to join us in enhancing and enriching our local communities by participating in Tickets Fore Charity.”

Already several charities are selling discounted tickets, including Take Stock in Children of Broward, Kids in Distress, American Children’s Orchestra for Peace, and the Florida State Golf Association. There is no limit on the number of charities that can join.

The CA Championship is the first PGA Tour event to feature the program that was first started on the Nationwide Tour at the Albertsons Boise Open in 2001. Expect to see more PGA Tour events adopt the program this year.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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