Scott Rothstein's (and RRA's) sports connection
If you’re a sports fan in South Florida, chances are you’ve seen RRA’s logo. Or heard of one of the companies Scott Rothstein’s invested in. That’s because Rothstein Rosenfeldt Adler has been rapidly racking up sports sponsorships and teaming with local athletes and their charitable organizations.
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Remember those billboards featuring Rothstein with Dan Marino, promoting RRA’s partnership with the Dan Marino Foundation? RRA served as a presenting sponsor of The Summer Groove, hosted by Alonzo Mourning and Dwyane Wade, held in July at the Seminole Hard Rock Hotel & Casino in Hollywood.
Ten days ago – not long before it became public Rothstein was under investigation -- RRA was the sponsor of the Miami Dolphins 2009 Alumni Weekend. RRA sponsors the Heat and messages promoting the firm's connections with Marino’s and Mourning’s charities have flashed from the giant MediaMesh LED marquee on the front of AmericanAirlines Arena that overlooks Biscayne Boulevard. There’s even an RRA ad in the Miami Heat’s opening night program.
RRA has a sponsorship deal at BankAtlantic Center with the Florida Panthers. Three other companies in which Rothstein has an investment -- Bova, Renato and V Georgio Vodka -- also have sponsorship agreements with the team and arena. Bova sponsors the Panthers' Ice Dancers.
The Heat, Panthers and Dan Marino Foundation all declined to comment Tuesday. But don't be surprised if RRA's logo is no longer included as part of the Panthers' game presentation.
The Florida Marlins are the only one of the four major pro sports team in South Florida that doesn’t have any sort of partnership with RRA or Rothstein-connected company.
In January, attendees at a VIP party before the BCS National Championship Game received a football-shaped luggage tag featuring the BCS and RRA logos.
On Monday, Miami Dolphins running back Ronnie Brown broadcast his weekly radio show, “The Ronnie Brown Show,’” on WQAM-560 AM from Bova Prime in Fort Lauderdale, just as he's done all season.
Last month, Rothstein announced the formation of RRA Sports & Entertainment, a division to handle marketing and endorsement deals for athletes. Its first clients are Dolphins linebacker Channing Crowder and junior tennis player Sachia Vickery.
Rothstein is also a member of the corporate marketing committee of the South Florida Super Bowl Host Committee, but so far has been missing in action, host committee chairman Rodney Barreto said Tuesday.
“I did have lunch with him to discuss the Super Bowl and if he wanted to get involved with us. He’s involved with a lot of great charities. He agreed,” said Barreto, who met with Rothstein a few months ago.
“He’s attended no meetings, participated with no referrals or anything to date. As far as I’m concerned, he hasn’t done anything with our committee yet. I wish he would have,” Barreto said adding he thought someone of Rothstein’s stature and connections could help the host committee.
“He was a force, don’t kid yourself,” Barreto said. “It was brought to my attention, why don’t we consider having him help open doors for us, to help find potential sponsors. It didn’t work out.”






About an hour into ABC’s broadcast of Saturday’s UM-Oklahoma game at Land Shark Stadium, Brent Musburger waxed about the Hurricanes’ former home, the now-demolished Orange Bowl.
The Florida Marlins took another giant step in their ballpark construction Friday afternoon, conducting the first “vertical concrete pour” for the first of the 12 super columns that will support the venue’s retractable roof.
The Marlins are keeping a part of their history frozen in time in the foundation of the new ballpark. The team buried a metal case full of mementos from the team's inaugural season in 1993, its two World Series championships in 1997 and 2003, and this season.
The Florida Marlins entered a significant chapter in construction of their new ballpark this morning, when the concrete was poured for the first of 12 super columns that will support the venue’s roof. (Photos courtesy of the Marlins by Robert Vigon).

This morning, the Marlins will make history, holding the official ceremonial ground-breaking for their loooong awaited ballpark.
Workers arrived at the site at 7 a.m., just hours after Miami-Dade County Commissioners took the final votes (9-3) needed to ensure the sale of the bonds to pay for construction so the project could move forward. That almost didn’t happen. The deal was almost derailed again late Tuesday, when County Manager George Burgess told commissioners the county had fallen about $6.2 million short in its effort to sell the bonds.
They’ve even named their bet #billyrayavatar – in Twitter parlance – after Billy the Marlin and Raymond. 
The Marlins are giving
Outfielder Cody Ross got to smash one with a baseball bat during a promotional spot for the giveaway. He needed change for a soda.
Those ubiquitous red baseball caps with snippets of the American flag included in each MLB team’s logo (the Canadian flag was in the Toronto Blue Jays’ red caps) weren’t just worn during Monday’s games in honor of Memorial Day or to sell even more merchandise.
While they play up opponents in order to boost ticket sales, the Marlins also try to have some fun at their opponents’ expense. For example, they’ve run ad campaigns that include putting salt in a Mets fan’s coffee cup or a fish in a Phillies fan's car.
Law enforcement officials gave tickets to students at North Miami Beach Senior High on Friday. But they were tickets – well, vouchers for tickets – to future Marlins games.
The Click It or Ticket program promotes seatbelt safety. A new state law takes effect June 30 that allows law enforcement officers to stop and cite motorists who don’t buckle up as a primary offense. Currently, motorists can only be cited for not wearing their seatbelts if they are stopped for a different offense.
Earlier this month, the Marlins installed flag poles on the dirt where the Orange Bowl used to stand to signify the location of the baseball diamond in the team’s new ballpark.
Wondering what those Q’s are in left field at Dolphin Stadium during Marlins games? No, they’re not some obscure translation of the K’s that represent strikeouts.
OK, these aren't new -- they're just some of the renderings that have been included in a presentation made to the Miami Planning Advisory Board earlier this month. The board voted April 1 to recommend a Major Use Special Permit for the ballpark. That's the permit that's needed to begin construction. 
Get a sense of the vast west plaza with its reflecting pool and plenty of room for community gatherings. See how when the roof is open it will park over the western plaza to provide shade. 


My mother still gets emotional when she remembers how Sandy Koufax chose not to pitch the first game of the World Series in 1965 because it fell on Yom Kippur.
AmericanAirlines Arena is bathed in green for tonight’s Heat-New Orleans Hornets game, in honor of the venue receiving LEED (which stands for Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council.
The roof is created in three panels that stack over the grand west plaza, a vast area with a reflecting pool that will become the focal point, not only for entry to the stadium, but also for pre- and post-game activities, and community events and gatherings. 
Those public service announcements by local athletes in which they say they don’t chew, dip or smoke, are having an impact. So much so that Gov. Charlie Crist proclaimed this week “Tobacco Free Florida Week.”
On Friday, the Marlins hosted a wiffle ball game (see photo) on the grounds of the former Orange Bowl, which they hope will become the location for their new home.
The Marlins are hoping Friday the 13th turns out to be their lucky day. Miami-Dade County Commissioners and Miami City Commissioners are to vote Feb. 13 on the five agreements that spell out the financing, construction and other details to make their ballpark at the site of the former Orange Bowl a reality.
Neither County Manager George Burgess nor Marlins President David Samson would say the changes were made to appease the concerns of county commissioners who have threatened to vote against the ballpark agreements.
Want to throw your weight around? Think you have the gift of flab?