In an item that only Neil Best will care about ...
... the Cowboys will name their stadium Cowboys Stadium when it opens next season.
What it means, of course, is that team owner Jerry Jones couldn't get a high enough price for the naming rights, so he's holding out until the economy turns around and a big company will plunk down millions for the privilege of naming the stadium after an airline, a bank, a computer company, or perhaps Twitter.
Best is frantic to get the scoop on which company will get the naming rights for the new Giants/Jets stadium, set to open in 2010. My hunch is that it, too, will not have a corporate name early on.
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Thanks