Who's that Punk?

After reading C.M. Punk's interview last week with Time Out Chicago, in which he revealed that he is not allowed to wear street clothes on television "because Vince McMahon says I don’t look like CM Punk when I’m not in my gear," I dug through some photos I took during the 2007 THQ videogame challenge over WrestleMania 23 weekend in Detroit to find this.
Sorry the quality isn't so good, but that's Punk in a baseball hat and polo shirt. He also had jeans on, and maybe sandals. In a room full of WWE fans, I don't think anybody had a hard time recognizing him. But I've got to admit that if you didn't follow WWE and ran into Punk in a bar, you would never think you were standing next to wrestling's world heavyweight champion.
While it may seem innocent enough, the subtext of McMahon's mandate may say a lot about what he really thinks of Punk, and how serious he is about making him a top player in WWE for years to come. McMahon obviously thinks Punk doesn't look like a wrestler, much less a heavyweight champion who can hold his own against big men like Batista, Kane, and John Cena.
And forget about Punk's quote, all the evidence you need to prove that notion has been in Punk's title reign so far. After pinning JBL with some outside distraction in his first title defense the night he won the belt, Punk hasn't exactly been mowing down his competition. He survived by the skin of his teeth in matches against Batista and Kane, and got a second clean win against JBL at SummerSlam. I was willing to give WWE the benefit of the doubt that they planned to make a good faith effort to get Punk over as a top star, but I'm starting to wonder.
As I wrote yesterday, with the Hell in a Cell match and the first ever Cena-Batista match both booked on the same night, you could find a valid reason why Punk's title defense was not one of the centerpieces of SummerSlam. But there was no reason why they couldn't clear the way to give Punk a money, one-on-one title defense to headline Unforgiven - or at least a second to the top match behind a possible Jericho-Michaels showdown. Instead - obviously convinced that Punk lacks the star power to carry a meaningful main event on his own - WWE announced yesterday their newest concept match – a five-man world heavyweight championship “scramble” match.
Nevermind the TNA-inspired convoluted rules, in which the title can change hands several times within the allotted 20 minutes. It would seem to me that the biggest reason WWE decided to go with this match as the main event of Unforgiven is that they don't have faith in Punk's drawing ability. So they decide to throw more established draws like Cena and Batista in the match.
I'll reserve judgment until I watch the match, which could conceivably feature Punk never getting pinned, and surviving the match with his championship in tow. But in between the announcement of the scramble, and Punk unceremoniously doing a clean job to Chris Jericho in his hometown last night on Raw, I'm starting to wonder if this whole Punk experiment is less about sincerely trying to create a new star, and more about proving those "Internet marks" wrong.
And if some people think I'm being too pessimistic, let me remind you of another undersized wrestler who, against all odds, captured the world heavyweight championship and seemed to embody a new direction for WWE - one in which substance, not size, would dictate what the company's main eventers would look like.
After three months of holding on to his belt through DQ wins and count outs, Rey Mysterio lost the title to Booker T. The next month, he wrestled in the opening match of SummerSlam against Chavo Guerrero.
Nevertheless, I'm still willing to believe that WWE has big plans for Punk - regardless of how he looks in cargo shorts and a button down.