What with the Erin Andrews video story refusing to die, I was asked to write a brief opinion piece on the subject for the Wednesday newspaper.
So I did.
I spent about three hours Tuesday discussing this with a half-dozen sports media figures - Is there anything else people talk about these days? - and ended up feeling lousier than ever about the whole thing.
Will this latest spasm of media navel-gazing make newspaper Web sites and bloggers less apt to rely on gratuitous pictures of attractive women?
Probably not, but I can't control that.
Will it make this particular blogger less apt to do so?
We shall see, I suppose, but I'd like to think so.