I could try to write something clever to make fun of CBS' post-game show after the AFC Championship Game, or I could just present the sorry facts:
End of game until Nantz/Simms signoff: 38 seconds. Nantz: "We'll see you shortly, folks, for the trophy presentation." (Or maybe not.)
First commercial break: 2 minutes, 42 seconds, ads for Subway, Sprint, "The Mentalist," NYSC, Under Armour.
Back to studio: 30 seconds, James Brown promotes "The Mentalist," mentions the Super Bowl matchup, as studio analysts look on silently.
Second commercial break: 2:34, ads for Subway, Best Buy, a movie called "Push," SONY, NFLShop.com, The Masters.
Back to studio: 30 seconds, Brown promotes "The Mentalist," shows score of game.
Third commercial break: 2:36, ads for Prilosec, Dish Network, Liftmaster, EAS, SONY.
Back to studio: 28 seconds, Brown promotes "The Mentalist," shows score of game.
Back to Pittsburgh: "Guess what, James Brown, no one has left!" comes the shocking news from a frozen Nantz at Heinz Field. 2:55, for interviews with Dan Rooney, Mike Tomlin, Ben Roethlisberger.
Back to studio, 10 seconds for Brown to promote "The Mentalist."
Fourth commercial break: 18 seconds for ad for Southwest Airlines.
End of official football portion of broadcast day.
Fifth commercial break: 1:50 for ads for Verizon FiOS, Lend America.
Then . . . "The Mentalist!"
Total ad or promotional content from end of game telecast to "The Mentalist": 11:38.
Total useful content: 2:55.