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Category: press releases (1)

May 21, 2008

Silly mail

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When I tell people what I do for a living, they're almost always envious - and that's without reading the e-mails I get!

This week's have been particularly entertaining, full of non-monumental statistics. "According to the Travel Industry Association, 59% of Americans planning vacations still expect to travel this summer, despite higher gas prices," began one press release. Then it announced the Peekaru, "the first stylish and environmentally responsible fleece vest in the world that zips over a soft baby carrier to keep BOTH parent and child warm ..."

Some releases are more vague, but just as heartening: "According to a recent survey, millions of RV owners will travel over the Memorial Day weekend ... Most RVers are so committed to the RV lifestyle that they're simply adjusting their travel plans ..." Now, in an age of forsaken loyalties, isn't it nice to know that some people remain committed - even if it's just to an RV lifestyle?

Another release arrived, alerting me to the fact that this Friday is World Turtle Day. (I had totally forgotten.) "More than ever," read the second sentence, "people are interested in seeing sea turtles on vacation."

Now here I could have done with a little more research. Exactly what percentage of people are interested in seeing sea turtles on vacation? How have higher gas prices affected the number of people who act on their interest and actually drive to see sea turtles on vacation? And how do we know sea turtles even TAKE vacation?

I do have a wonderful job.

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About This Blog

TOM SWICK
Swick has been the travel editor of the South Florida Sun-Sentinel since 1989. He was born in Easton, Pennsylvania because there was no hospital in Phillipsburg, N.J. (so he began his life by crossing a border)...

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